Whether you are a realtor, house flipper or real estate owner – you need to upgrade your business strategies with the changing times and trends. Did you know? 76% of the realtors use Facebook to build and improve their business. These numbers are enough to say that you need to step up your game too.
But the basic question that arises is, how do we create an online presence for the world to heed? The answer is simple. It all begins with finding the social media platform that caters best for your interests. Just like 76 out of every 100 realtors choose Facebook because they find it approachable and manageable.
Here are some tips to help you find your way,
The right network
Real estate thrives on networking more than any other means. The good old word of mouth publicity fetches more connections than traditional advertising. However, over time, things have changed for good. The audience is now more open-minded and doesn’t mind venturing into the new waters.
Find those contacts through social media and email marketing. Create a short 15-second video and post it on Instagram to engage the audience. Use local SEO tactics to get the locals to know about your business. Another way to create connections is through sending emails. Create a list of potential email addresses using GetEmail.io and send them your newsletters with regular updates.
Protip: GetEmail.io comes with a chrome extension to your Gmail account. So you don’t have to worry about the long procedures of validating hundreds of email addresses. This AI-powered tool can find emails on the Linkedin platform as well!
The goal behind using SEO and email marketing strategies is to redirect the interested parties to your website. The website is the ultimate platform for them to know about you and the products you cater. You don’t need to have any flashy or bling content on your website.
The foremost things that a visitor wants to see are,
- The quality real estate
- Your experience and expertise
- Reviews and recommendations
- The contact information
Ensure that the website runs fast and is compatible with mobiles as well. This way, the search engines will push your content to the top of the search results page.
Any buyer, before making a decision, would prefer to gather enough information about the property. In such cases, your expertise will always come in handy. Educate the buyer with the nuances of the properties and their clauses.
The more information you share, the more people will find you trustworthy and thus, choose you as their real estate agent compared to others. If not, your brand will always be something everyone will rely on. Start a blog with all the tips and tricks that a buyer should know and promote them on social media.
Eventually, the buyer should feel content and smart for the information they’ve learnt from you. The ruse here is to be your authentic self to attract as many followers as possible. Then it becomes easy to convert the potential leads to happy clients!